You can now easily and securely pay for your morning coffee with a quick tap of your card, or even pre-order and pay for it via your mobile.
The team at Systopia envisioned this many years ago, and provides companies with the technology they need to grow their businesses in an increasingly cashless society.
We’ve worked closely with Systopia over the past four years to develop its design and digital offering, including its latest website launched in 2016.
Systopia has grown rapidly, and is now a market leader in its industry. The team wished for its brand and website to reflect this, while retaining its heritage.
Our task was to provide a brand refresh and a new website, producing a platform that acted as a sales tool rather than a simple brochure site.
To create this, we ran a series of workshops to understand the company, its ethos and what it wanted to achieve. We then designed a brand moodboard and style direction, which then became a full brand guidelines document to ensure consistency across all marketing material.
The new website needed to focus on the ‘ideal’ user journey, following the path of a potential customer that then becomes a customer. We used a series of tools to track the ways visitors were using the existing website; including Mouseflow – which tracks users’ movements as heatmaps – and Whatuserdo, which provides real-time videos of users interacting with the website.
We then worked with our UX specialist to design and build a website that optimised the user journey and improved SEO. The Systopia team is very happy with its new modern, user-friendly site, and we continue to work together to ensure the new look is rolled out across all key media platforms.