Here’s a hint… It’s eLearning.
In actual fact creative agencies have been implementing internal comms solutions for years but what they haven’t cottoned on to is that eLearning and internal comms are incredibly similar and use many of the same skill sets. And here’s the thing, creative and internal comms agencies can sell eLearning to their existing clients in a myriad of different ways that can be completely tailored to the learner’s needs. But that’s not all. In a recent survey it was revealed that 70% of employees say that job-related training and development directly influences the employee’s decision to stay with a company.
I ask you, why reinvent the wheel?
There are a few misconceptions about eLearning production. For any learning solution to be fully effective they need to be properly designed by instructional designers and developers or there isn’t much point. That may seem blunt or narrow minded but it’s true. I have seen it before, and it can cost a hell of a lot to fix. Now I’m not saying you shouldn’t produce anything in-house but getting expert advice and guidance is the best way to make sure what you’re producing is going to work.
Another is that eLearning has expensive barriers to entry such as platform development, but there are so many great eLearning platforms and authoring tools that are cost effective. Having a learning platform that can be fully adaptable and updateable in your arsenal is such a huge asset. I can’t stress this enough. With the eLearning market set to be a 200 billion dollar industry by 2024 it’s hard to believe that it won’t be utilised by the majority of companies in the near future. That’s a lot of potential business creative agencies could be missing out on.
While on this point, there are more benefits to partnering with an eLearning company when producing learning/ communication solutions. There are factors in L&D, industry jargon that will need some insider knowledge and being able to identify the best solutions for learner needs. In fact there are quite a few benefits but as to not come across too biased I will bullet point.
- Engagement
- Retain employees
- Millennials. 87% of Millennial’s stated that professional development and career growth are the most important thing finding a job.
- Tailored and made bespoke, I know I’ve mentioned it before but it’s a biggy
- Track and micromanage reporting
- Face to face training just isn’t great for companies ROI, but don’t take my word for it. Compared to a face-to-face training, eLearning requires 90% less energy and produces 85% less CO2
Benefits of eLearning to employers or How can introducing eLearning as a service directly benefit Creative agencies?
eLearning can utilise many skills inherent to a creative agency such as
- Good design
- Digital expertise
- Copywriting
- UX
- Understanding employees,
- Engagement for employees
- And last but by no means least creative agencies who already have relationships with big companies can utilise those relationships by adding new possibilities that will allow you to increase your offering to older clients.
If you haven’t already guessed yet, we are an eLearning company who have helped a number of out creative agency clients over the past 5 years increase their offering without increasing their head count.
We can help guide you through the whole process with a pitch, proposal and sales. We can consult with strategy and concept development. All the way through to production and ad hoc support when you or your client might need it. We have a tone of experience fitting in with existing teams to max your profit.
So if anything in this article was of interest to you or even if you’d like some more information about eLearning options. Drop us a line or an email we’d be happy to help in anyway.